Two ready-to-use short-form video hooks, visual scripts, and execution guidelines for promoting TrueProfit MCP.
TrueProfit MCP connects a merchant's live profit data directly to AI tools like Claude and ChatGPT, so they can ask questions about profit, costs, and performance without opening dashboards or manually copying numbers.
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Short-form video is perfect for showing, not just telling. The "AI already knows my store data" moment is highly visual and surprising. Focus your videos on the workflow of asking an ecommerce question and getting an instant, context-aware answer.
| Section | What to Say (Script Guide) | What to Show | Execution Notes |
|---|---|---|---|
| Hook (0–3s) | "I asked Claude how my store was doing this week and it actually knew." | Face-on. No caption needed. | Slight pause after "actually knew." Let curiosity land before moving on. |
| Problem (3–12s) | "Usually I'd open TrueProfit, check revenue, cross-reference ad spend, do the math myself. Every. Single. Time." | Quick cuts: Shopify tab → ads dashboard → spreadsheet | Keep energy slightly frustrated. Relatable, not dramatic. |
| Insight (12–25s) | "TrueProfit has an MCP integration now. Connect once, and your AI already has your live profit data loaded: every conversation, automatically." | Screen recording: Claude chat open, typing the question, answer appearing | Show the actual AI response. Blur store name/revenue if needed. This is the proof moment, slow down slightly. |
| Mention TrueProfit MCP (25–35s) | Primary: "I've been using TrueProfit for profit tracking, this just made it way more
useful." Softer: "Didn't even know this was possible until I set it up." |
3–5s dashboard clip. Blur specific numbers. | Don't zoom in on pricing or features. Just enough to show it's real. |
| CTA (35–40s) | "Install it from the Shopify App Store and the link's in the description, and connect it to whatever AI you're already using." | Caption: Link below | Neutral tone. No urgency, no pressure. |
| Section | What to Say | What to Show | Execution Notes |
|---|---|---|---|
| Hook (0–3s) | "Last month my revenue was up 18%. My actual profit was down $600. And I had no idea why." | Face-on. Bold caption: Revenue ≠ Profit | Say it matter-of-fact. The numbers do the work, don't over-emote. |
| Problem (3–15s) | "ROAS looked fine. Refunds were normal. Ad spend was actually lower. I went through everything manually and still couldn't find it." | Text overlays: ROAS ✓ Refunds ✓ Ad spend ✓ → then a question mark | Faster pace. Keep the energy of someone genuinely confused, not panicking. |
| Insight (15–28s) | "I opened Claude, asked it why my margin dropped last month, it pulled my TrueProfit data and cross-referenced everything. Flagged a shipping cost I'd had wrong for weeks. $340 in avoidable losses." | Screen recording: the actual AI response with root cause visible | This is the aha moment. Slow down. Let the number ($340) land before moving on. |
| Mention TrueProfit MCP (28–38s) | Primary: "TrueProfit connects to Claude or ChatGPT directly before I touch the ad budget, I ask
it first." Softer: "It's like having someone who already knows all your numbers." |
Product-level profit view. Show one SKU breakdown. | Position as your standard operating practice, not a recommendation. |
| CTA (38–45s) | "It's on the Shopify App Store, grab it and connect it to your AI. Link in the description." | Caption: Link in description | Confident, not pushy. One sentence, no elaboration needed. |
Short-form video thrives on visual proof. By demonstrating exactly how much faster and smarter the MCP workflow is, you can convert viewers who are tired of manual profit tracking and spreadsheet math.
